We guide our clients through the process of putting customers at the center of their business. We know the future of business looks very different. Will you be ready for it? We eat, breath.

Customer Process Management is the merger of Business Process Management and Customer Relationship Management and it has led to a step forward in the area of Customer Interaction Management. Understanding that, why should an organization consider CPM? How does it work? Besides the ability to effectively execute cross and deep selling activities, unlocking and presenting client information offers more benefi.

You need to upgrade your Flash Player.

Customer Value Customer Profitability Measurement, Analysis, Management. McNab, CA writes about customer value and customer profitability based on his 20-plus years of experience working with world leading banks, telecommunications and loyalty companies. Are we bringing in new money or cannibalizing our existing base? Into, out of.